Mikkelsen Twins Launches a New Business Model

Bringing A New Amazon Business Model To The Front Of The Lines

mikkelsen twins

Mikkelsen twins : It’s no secret that Amazon is the world’s largest online retailer. However, many people are unaware that Amazon has helped to create nearly 40,000 millionaires.

An estimated 34 million jobs have been lost in the post-COVID world.

Many people are seeking for ways to build a new income stream outside of their employment in order to start 2021 with optimism, drive, and conviction.

When faced with an uncertain job market, the notion of selling real things on Amazon gives a great alternative for those seeking financial security.

To access millions of clients and start an internet business, all you need is a laptop and a Wi-Fi connection.

This chance has not gone ignored. Thousands of people have begun selling the identical items, and many have battled to get their postings noticed by potential purchasers.

However, because less than 1% of people are taking advantage, there is a different kind of Amazon business you may not have seen previously.

What is this mysterious business model? It’s all about selling books.

Unbeknownst to many, Amazon and Audible have a large, untapped market for selling e-books, paper books, and audiobooks.

The Mikkelsen Twins are on hand to unravel the enigma and explain why it’s so profitable.

What is the storey behind the Mikkelsen Twins?

Rasmus and Christian Mikkelsen are twin brothers who have published over 150 books on Amazon and are considered pioneers in the Amazon book and audiobook publishing market.

The twins were inspired by the burgeoning industry to co-found PublishingLife.com, an online education company that enables regular people escape their 9-to-5 jobs.

Hundreds of people have been able to accomplish life-changing achievements with the twins’ Amazon book publishing business concept.

Their pupils have earned a total of $20 million in confirmed earnings to date.

They were able to quit their jobs as Chinese food delivery drivers and explore the world within a year of establishing their firm in 2016.

Their business has given them fresh independence, allowing them to live in Thailand, Hawaii, Bali, Spain, and other places.

This possibility, according to Rasmus, provides a lifetime of freedom and the option to travel the world while earning money. “With the exception of real estate and the stock market, this is the most passive business you will ever find.”

Saving Time Using Automation

The business concept, according to the twins, is easy for entrepreneurs trying to streamline their next venture.

“You can offer books on Amazon just like you would with a conventional online business,” Christian explains.

“Because Amazon’s Kindle store is the world’s largest online bookstore, millions of people are searching for books on every topic imaginable every day.

And you get compensated everytime someone buys your book. I went six months without logging into my Amazon account and still earned over $50,000.

Shoppers were looking for various topics and came upon my books, and Amazon took care of the rest.”

The procedure, fortunately, is totally automated. Amazon employs a Print On Demand (POD) technology, which means that when a customer orders a print copy of a book, the factory prints it and ships it as needed.

In this way, you never have to worry about running out of stock. “The system is intended to be self-contained.

Because eBooks and audiobooks are digital items, there are no costs associated with producing and shipping them.

And if your consumers need help, delivery, or a refund, Amazon takes care of it all.

“Amazon fulfilment is a little different,” Rasmus explains.

This level of automation provided the twins with something they had never had before: time.

When Christian and Rasmus relocated to Hawaii in 2018, they chose to film their journey and focus on growing their YouTube channel, where they teach what they know to their audience of entrepreneurs for free.

Putting Your Book Together

Most individuals, according to the twins, are intimidated by the notion of releasing a book on Amazon.

“Most people think to themselves, ‘I don’t know how to write a book, so I can’t do this,’” Christian adds.

“Do what you do well, and outsource the rest,” Peter Drucker once stated.

Even if you consider yourself a writer, self-publishing isn’t necessarily the most efficient method to manage an Amazon publishing company.

You must devote time to the backend of your firm in order for it to be lucrative in the long run.

Otherwise, a lucrative company concept will quickly devolve into a time-consuming chore.

The twins feel that hiring professional ghost-writers to write your books for you is a terrific way to reclaim your time.

“Freelance services like Upwork provide access to thousands of great writers at a low cost.

“The majority of them are eager to be compensated to do what they love – write,” Christian explains.

When it comes to printing a book, you’ll also need a front cover. Certain internet firms frequently overcharge for this service, charging up to $1000 for a single book cover design.

However, as the twins have discovered in the past, these should be avoided at all costs.

“What we’ve discovered is that they pay other freelance designers a little fraction of the profit and pocket the rest,” Rasmus explains.

“You can acquire high-quality book cover designs for far less money if you go straight to freelancers on services like Fiverr.”

Book Publishing That Sells

Amazon has continuing to develop at a breakneck pace this year. According to reports, the corporation generated $75.5 billion in sales revenue in the first quarter of 2020.

It should come as no surprise that the number of individuals searching for books on Amazon each day is increasing.

As a result, the twins believe that publishing a book that never sells is nearly impossible. “

The idea is to have constant sales, which can be broken down to one thing: market research.

No matter what line of company you’re in, thorough research is required.

“If you don’t, you’re just guessing,” Rasmus explains. “Amazon makes it really straightforward.

You can see exactly how much each book sells and how many other publications in a certain category you’re up against.”

The Mikkelsen Twins have written books in a variety of genres, including fitness, mindfulness, social media marketing, and meditation.

Almost all of them have earned a profit, but the twins feel it goes deeper than that.

Helping people better their life is equally satisfying. “This isn’t a business model based on exploiting loopholes.

At the end of the day, it’s all about writing books that assist people.

When clients tell you how much your book has helped them in critical areas of their lives, it’s a wonderful feeling,” Christian adds.

What Makes Listening the New Reading

“Listening is the new reading,” according to Audible, Amazon’s audiobook programme. Every year since 2017, audiobook sales have increased by 24 percent.

Sales in 2019 totalled $2.67 billion dollars, with projections of $15 billion dollars by 2027.

The numbers speak for themselves: the audiobook market is thriving.

The Mikkelsen Twins and their pupils have found that audiobooks are the most lucrative source of income.

“Focus on the audiobook part of your publishing business,” Christian recommends.

This is the beginning of a worldwide movement that has yet to become widespread. To put it another way, audiobook sellers face very little competition.”

It is a fair assessment. On Amazon, there are over 300 million things for sale, with 48 million of those being books.

Audible, on the other hand, has little over 200 thousand audiobooks for sale.

There is only 0.07 percent as much rivalry in the audiobook market as there is in the physical goods market.

As a result, the market becomes much easier to break into.

“You’re throwing money away if you haven’t got your book professionally voiced and published as an audiobook.

Many people believe that hiring a professional narrator is too expensive, so they never attempt, yet Audible has a database of over 100,000 narrators you can hire with only a few clicks.

“For less than $180, you can hire a professional narrator to narrate your audiobooks,” Rasmus explains.

Investing in Long-Term Growth

The twins have a word of caution for anyone looking to supplement their income outside of their 9-5 job.

“There are two frequent pitfalls to be cautious of,” Rasmus says. The ‘shiny object mentality’ and instant delight.

You can’t blame anyone for wanting to make as much money as possible as quickly as possible, but many people who are ambitious enough to start their own online business will leave up after a few months if they aren’t successful right away.”

The twins are the first to confess that Amazon book publishing isn’t going to make you rich overnight.

It is, nevertheless, no less of an appealing economic proposition when compared to the standard educational path.

“A college education costs over $100,000 and takes four years to pay off.

When compared to other industries, publishing could be considered a “get rich quick” scam, according to Christian.

The Mikkelsen Twins are live proof: in just 12 months, they were able to replace their full-time income, quit their jobs, and start travelling.

After firsthand experience, a student of the Mikkelsen Twins gives their thoughts.

“In 2015, I published two novels. They are still making money every month after five years.

With this company approach, don’t expect to get rich immediately.

You’ll thank yourself in five, ten, or fifteen years if you think long term.”

An Amazon-powered firm offers a speedier path to wealth than practically any traditional career route for anyone willing to put in the effort.

It’s a company concept that pays you even after you stop working, and it’s ideal for individuals looking to break free from the 9-5 grind.

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